Twang Beer Salt at Country Jam in Grand Junction Colorado!

This year’s Country Jam was a blast.  This 4-day concert was held in the western part of Colorado in the city of Grand Junction. Featuring some obvious favorites, Lady Antebellum, Clint Black, Alan Jackson, and Neal McCoy packed the grounds along with 16 other local and upcoming bands that rocked the mountain skyline.  This was Twang’s second music fest to attend and we covered a lot ground.  We were able to sample, entertain, and do some educating on our Twang Beer Salt to many Colorado’s locals and some travelers from every part of the nation.   

More or less, about half already knew what Twang Beer Salt was, and those that didn’t were almost immediate Twang users on the spot that weekend!  Some were a little apprehensive at first, taking one or two sample packets, then after tasting it and learning how to use it,  would almost immediately come back to load up for the rest of the day and for the parties that would go on throughout the night.   

A crowd favorite was the “It’s Not Going to Lick Itself!” tee shirts, not to mention the other cool stuff that we were giving away at the event.  (koozies, keychains, other apparel, etc.)  It’s always fun when you are the only vendor at event’s like this one giving away free stuff. 

Thank you Colorado for having Twang part of your event, we had a blast and we look forward to seeing you at other events like this one and at next year’s Country Jam. 

Check out our Facebook page (facebook.com/beersalt) to see more pictures from Country Jam.

Gearing up for summer!

Hi Twangers! Summertime is here and is in full swing with record hot temperatures. This is a time to cool off, take vacations and have some summer fun. Remember to always pack your Twang!  We always suggest to also pack a couple extra to pass along! Be sure to bookmark this page and become a follower on our blog to receive all the details on our summertime contests we have been brewing up! We will want want to see what you have been up to, how you enjoy your twang and where your Twang has been!

Cheers!

Happy 25th Anniversary to Twang Partners and San Antonio Current Magazine!

If you have ever tried to spice up the taste of your beer with a few dashes of flavored salt, chances are you were adding a touch of Twang do your drink. Twang flavored beer salts have been a staple of beer-connoisseurs and bartenders habits across the Southwest United States for more than two decades. In fact, 2011 marks Twang's, San Antonio based, family-owned company’s 25th year anniversary. 

Above is the 1st of a 4 part run of Twang Beer Salt branding advertisements that we will be running in the San Antonio Current. Coincidentally, it is also San Antonio Current's 25th Anniversary as well this year, so informing of our anniversary sees fit! This is a widely popular go-to magazine in San Antonio for scoop on what's happening in our city — from politics to parties, restaurants to rock shows, and fashion to film ... Everything you need to keep current.  

Twang Partners are extremely proud of our business created from scratch and the driving force behind everything we do to keep the brand strong across the Southwest and beyond. We not only think of our employees as family but our customers as well. That’s how we have been able to connect so well. 

Aside from our flagship product (Twang Beer Salt), we also have Cocktail Candy, Twang Classic Margarita Salt targeted toward adults and Twangerz... geared towards kids and tweens. Twang also does private label blends for Dr. Pepper Snapple Group,  Jimmy Buffet’s Margaritaville, Rose's Cocktail Sugars and Corona.

Thank you Twang fans for all your support, please post your thoughts below!

Twang Beer Salt at the Free Press Summer Fest 2011!

Twang was excited to be part of our first large music fest this past weekend (June 4^th & 5^th 2011).  Free Press Summer Fest, Houston Tx., this year attendee's were able to get their Twang at our booth, directly in the middle of the festival, and at all beer booths as well.  This was great for Twang due to an anticipated 70 to 100 thousand people attending. 

Free Press Summer Fest is held at Houston’s Eleanor Tinsley Park, located within the beautiful rolling hills of the greater Buffalo Bayou Park. Situated on the very outskirts of downtown, Tinsley Park marries the very best of city and natural settings with its natural grass amphitheater set on the bayou overlooking Houston’s impressive skyline.  . 

There has been some amazing artists play the last two years, but this year's festival lineup takes the cake. Featuring a handful of notable acts such as the Grammy-nominated Weezer, Yeasayer, Cut Copy, Ween, Sharon Jones and The Dap Kings, The Black Dahlia Murder and, of course, boat loads more.

Festival attendees, journalists, and the organizers all agree that last year's event was a raging success. The Houston Press thought so because they gave the little festival the Best Music Festival of 2010 award.

                                                        Twang Beer Salt Booth!

    

Free Press Summer Fest 2011!

Twang Beer Salt at all Beer Booths!

  

  

Lick the Salt, Drink the Beer!

More pictures on facebook.com/beersalt!

See you next year!

Sugar and Mint in my drink?

These kinds of ingredients in drinks are most widely known to be used in a Mojito (pronouncedmōˈhētō) .  This flavorful drink consists of white rum, lime or lemon juice, sugar, mint, ice, and carbonated or soda water.

The Mojito is the national drink of Cuba, which is a refreshing classic originating in Havana during its heyday and is enjoying increasing popularity across the globe in trendy venues. Although, some have said that African slaves who worked in the Cuban sugar cane fields during the 19th century were instrumental in Mojito origins.  Guarapo, the sugar cane juice often used in Mojitos was a popular drink amongst the slaves who helped coin the name of the sweet nectar.

There are several theories behind the origin of the name Mojito, one such theory holds that name relates to mojo, a Cuban seasoning made from lime and used to flavor dishes.  Another theory is that the name Mojito is simply a derivative of mojadito, Spanish for "a little wet", or simply the diminutive of "mojado".  Again all of which are theories! 

There are many ways to enjoy Mojito’s, here’s just one:

1.5 oz BACARDI Rum

12 fresh spearmint leaves

1/2 lime

7 oz club soda

2 tbsp. simple syrup or 4 tsp. sugar

For the smoothest summer cocktails, gently muddle mint leaves and lightly squeeze lime in a cool tall glass. Pour sweet syrup to cover and fill glass with ice. Add the Rum, club soda, and stir your emerging mojito well. Rim the glass with the Rose’s Cocktail Sugar—Mojito Lime Sugar, garnish with a lime wedge and a few sprigs of mint. The best bar recipes then add these essential steps: toast, sip, and enjoy fine mojitos with your friends.

Why is it that people need Beer Salt?

Do you need salt?  Yes……the body needs certain amounts of salt! 

Salt or sodium, is an electrolyte that your body needs. Electrolytes are minerals that dissolve in water and can carry electrical charges.  Pure water does not conduct electricity, but water containing salt does. They are electrically charged so they can carry nutrients into and out of your cells.  They also carry messages along your nerves and help control your heartbeat.

Blah Blah Blah…………….Who cares!  We need salt for taste, its obvious people tolerate different levels of salt.  I’m assuming the use of salt throughout one’s lifetime develops different level of salt tolerance. 

Whatever……………Why Beer Salt?    

Putting salt in beer stems from a few philosophies - all of which seem to have had a purpose at one time or another.

·         An old wives' tale said that putting a sprinkle of salt in your beer would stave off cramping during hard work. Dehydration can cause cramping of the muscles, because of the depletion of minerals in the body. Adding salt to the beer would make the worker thirsty, and thus he would drink more beer to relieve the dehydration.

·         Others add salt to beer for flavor purposes; post-prohibition (1933) beer had turned into somewhat of an ugly being. Breweries had to cut costs and started to use cheaper ingredients like rice and corn, which made for a nearly flavorless beer. These beers are still around, though most people have become accustomed to flavorless beer and so have no need for the salt. Many South and Central American beer drinkers will add salt and sometimes hot sauce and/or lemon, for flavor, or to mask off flavor in beer.

That’s where we come in, Twang Beer Salt has been adding flavor to beer for 25 years now.  The idea was generated with the owner of Twang Partners traveling through Mexico. He was a first-hand witness to a very generic version of how Twang is used and produced today. 

Just like adding salt on watermelon or cantaloupe brings out the sweetness in the fruit, salt cuts down on the bitterness of some beers and brings out flavors in others. 

Twang takes the concept of the “Salt” and the “Lime” and combining the two flavors together to make its own distinct citrus flavor.  Never would I tell you not to add the lime to your beer with Twang, but we if you didn’t have the lime, we’ve got you covered.

Here is what bartenders have heard their patrons say why they use/like beer salt:

1.      I like the way it tastes. (Salt is a natural flavor enhancer)

2.      It makes me thirstier so I can drink more. (Salt increases thirst)

3.      I don’t have to pee as often. (Salt retains fluid)

4.      I don’t belch as much. (Salt removes carbonation)

5.      I can drink more and don’t fill up as fast. (Less carbonation)

6.      My dad/grandpa always drank it this way. (Family tradition)

7.      The guy with the pretty blond is doing it. (My favorite)

Twang Beer Salt, Beer, and Guacamole

If you are attending a Cinco De Mayo party in the next couple of days, you more than likely will be partaking in tortilla chips and guacamole dip.  Guacamole has a rich and colorful history. The avocado-laden treat was invented by the Aztecs and was a prized delicacy of the emperor Montezuma.

Guacamole was prepared with avocados, tomato sauce, green chilies, and sea salt (preferably Twang). The name of the pasty treat became guacamole because of the Spaniards inability to pronounce the Aztec’s “ahuacamolli.”

Aside from morphing the name to Guacamole, the Spanish can also be credited with introducing onions, cilantro, and lime juice to the dipping dish.

Guacamole can be prepared in a variety of ways. The diversity of the avocado family creates a long list of possible Guacamole flavors.

Try your hand at Guacamole with this recipe:

Ingredients: 2 jalapeno chilies, dash of pepper, tortilla chips, 2 ripe large avocados, 1 clove of garlic finely chopped, ½ cup of chopped medium onion, 1 tbsp of lime juice, 1 tbsp of lemon juice, 1 and ½ cups of 2 medium tomatoes, 2 tbsp finely chopped cilantro, and ½ tsp of salt.

1) Remove stems, seeds, and membranes from the chilies and then chop them. Cut the avocados lengthwise in half and remove the pit and peel. Mash the avocados in a bowl with a fork.

2) Stir in the chilies and remaining ingredients except for the chips. Mix well.

3) Cover and refrigerate for 1 hour to blend the flavors and serve with the tortilla chips.

4) Enjoy all that flavorful history rushing in.

Great refreshment for your  Guacamole

1  Extremely Cold Mexican Brew

1 Lime Wedge

1 Twang Lime Beer Salt Bottle

......

Squeeze lime wedge juice inside your beer. Moisten neck of your beer with same lime wedge, then place in beer for added flavor. Add a dash of Twang Lime Beer Salt to the neck. Lick the salt, drink the beer and enjoy.