FOR IMMEDIATE RELEASE
Twang Partners, a San Antonio salt and sugar manufacturer, launches “Caliente 86”, a new Hot Lime Beer Salt flavor; the hottest item used to boost beer profits.
SAN ANTONIO, TX (September 13, 2011) – Twang Partners, a San Antonio-based company specializing in flavored salts and sugars, celebrates a quarter century of success by announcing the newest addition to its highly popular Beer Salt line: “Caliente 86”. With its bold, spicy hot lime flavor, “Caliente 86” is the latest addition to the Twang Beer Salt family, which includes Lime and Lemon/Lime.
Inspired by the Tex-Mex tradition of adding citrus and salt to beer, Twang flavored beer salts have been a staple ingredient for beer drinkers and bartenders across the southwest United States for more than two decades. In the early 80s, Twang founder Roger Treviño Sr. observed how beer drinkers attempted to enhance the flavor of their favorite beer and realized there was a potential demand in the U.S. market for a flavored beer salt product. Thus was born the idea of Twang Beer Salt and the design of the signature mini-Twang beer bottle shaker.
“Twang Beer Salt is a winner for both our consumers and our retailers,” said Roger Sr. “The flavor profiles are loved by beer drinkers in both the Hispanic and general markets. Retailers love the product because it has such a small footprint, it doesn’t cannibalize other products, and it dramatically increases incremental profits.”
Twang “Caliente 86” and other Twang Partners products are sold in convenience and liquor stores, specialty retailers, and grocery chains nationwide.
About Twang Partners
Based in San Antonio, Texas, Twang Partners LTD. is a family-owned and operated manufacturer of flavored salts and sugars. Since 1986, Twang Partners has drawn on its Tex-Mex heritage to produce the highest quality, culturally inspired blends designed to enhance the taste, appearance and enjoyment of food and beverages. A recognized leader in the consumer packaged goods and foodservice industries, Twang Partners has collaborated with some of the top food & beverage companies around the world. Select Partners include Dr. Pepper Snapple Group, Starbucks, Margaritaville, Sauza, Midori, Grand Marnier, Bacardi, Crown Imports and other brands.