The ADDY Awards is the world's largest advertising competition with over 40,000 entries annually. Founded in Florida in 1960, it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968. The American Advertising Federation still is in charge of administering this prestigious competition to this day.
The ADDY Awards is unique among other advertising creative competitions in that it is the only competition that includes three levels of judging: local, regional, and national. Winning an ADDY at each level qualifies the work to progress to the next higher level.
Awards presented are Gold and Silver ADDY Awards for professional and student entries. The ADDY award logo and trophy is a stylized "Star A".